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Audi Europe’s chief says the company won’t lower EV prices to emulate Tesla’s example.

(Reuters) BERLIN  Despite a similar move by market leader Tesla (NASDAQ:TSLA), which has put pressure on other manufacturers to follow suit, Audi Europe chief Jens Puttfarcken said that the company has no plans to reduce prices for its electric cars in an interview with German business magazine Automobilwoche.

Puttfarcken was quoted as saying, “We have our very own pricing strategy.” “When it is essential for the Audi brand, we take such a step.”




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