Trade of Asia

To promote Pakistani music, Spotify and Coke Studio have teamed up.

KARACHI: According to a statement released on Thursday, Spotify has teamed up with Coke Studio Pakistan (CSP) to develop a Coke Studio: Pakistan site devoted to the 2022 music show.

Thanks to this cooperation, Spotify is this year’s official music streaming partner for Coke Studio Pakistan. CSP musicians will be able to interact with a worldwide audience spanning 184 markets and share their music with Spotify’s 381 million users.

This season, Coke Studio returns in a fresh new guise, showcasing Pakistani culture as it relates to Generation Z. “We see the Spotify relationship as the ideal platform for bringing this new Pakistani blend to listeners across the world,” said Fahad Ashraf, vice president of Coca-Cola Pakistan and Afghanistan.

“We are ecstatic to be a part of Coke Studio Pakistan’s newest season as a partner.” “Coke Studio is a household brand in Pakistan, and it has created a regional affinity for various genres year after year,” Khan FM, the Spotify artist and label partnerships for Pakistan, Sri Lanka, and Bangladesh, stated.

As their official music streaming partner, we look forward to providing our Pakistani and South Asian fans with a memorable and enhanced listening experience as they explore our collaborative destination, ” he said.

Season 14 of Coke Studio Pakistan, as well as all prior seasons, will be celebrated with an entire musical experience on Spotify. The collaboration between the two music culture powerhouses brings users the content they love, making it easier than ever to listen to their favourite tracks from the wildly popular format. Available for free and premium users on mobile and desktop Spotify apps, the collaboration brings users the content they love, making it easier than ever to listen to their favourite tracks from the wildly popular format.

Coke Studio Pakistan, Coke Studio Pakistan’s women,Coke Studio Fusion is the best of the best.Coke Studio Sufi is the best of the best.Among the playlists available on the site are Best of Coke Studio Pakistan and others.

The season will premiere on Pakistani television stations on January 14 and will also be shown in the United Kingdom, the United States, Bangladesh, Sri Lanka, India, Japan, the United Arab Emirates, and Saudi Arabia.

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