Elon Musk, the richest person in the world, saw an opportunity to make money off of weird products. He made a perfume called “Burnt Hair,” which he said sold 10,000 bottles and made him a million dollars in a few hours.
“With a name like mine, I had no choice but to go into the perfume business. Why did I fight it for so long? Musk asked on Twitter where he now says that he sells perfume.
The website for his latest product calls it “The essence of repugnant desire.” It costs $100 a bottle and will start shipping in the first quarter of 2023, delivering on a product Musk first talked about in September.
In the past, Musk has come up with ideas like Tesla’s (NASDAQ:TSLA) own brand of tequila, which will be released in 2020, and a pair of “short shorts” to show that he beat investors who bet against the electric car company, which is now the most valuable car company in the world.
His tunnelling company, which was worth $5.7 billion at the end of 2017, sold flamethrowers for $500 each at the beginning of 2018 to make $10 million. He also sold 50,000 hats that said “Boring Company.”
Musk’s goals over the years have ranged from settling Mars to making a new sustainable energy economy. Along the way, he has built Tesla, SpaceX, and other companies.
Last week, the billionaire said he wanted to go ahead with his original $44-billion offer to take Twitter Inc. (NYSE:TWTR) private. He asked the social media company to stop suing him, which could have made him pay up whether he wanted to or not.
If the deal goes through, Musk would be in charge of one of the most influential media platforms. This would end months of lawsuits that hurt Twitter’s reputation and gave him a reputation for acting strangely.
When asked how long it planned to list the perfume, the Boring Company did not answer.
