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Amazon Tempts Stressed U.S. Shoppers with Deeper Discounts on ‘Prime Day’

Amazon’s got some sweet treats lined up for all you stressed-out shoppers in the U.S.! They’re pulling out all the stops this year for “Prime Day,” a 48-hour shopping extravaganza where you can snag some fantastic deals and discounts. And guess what? They’re even throwing in travel discounts for the first time ever!

Now, I know times have been tough with inflation squeezing your wallets, but fear not! Amazon’s got your back. Their discounts this year are deeper than ever before, offering mind-blowing savings on a wide range of goodies. We’re talking a whopping 60% off Gap clothing, 50% off Sony headphones, and a cool 40% off Peleton exercise bikes. Bank of America has the lowdown on all these incredible deals.

But wait, there’s more! Amazon Prime members can save up to 40% on awesome stuff like Sherpani bags and ZOA Energy drinks. All you gotta do is click that “Buy with Prime” button, and you’re good to go. And guess what? These deals come straight from Amazon’s trusted third-party merchants.

Last year, Americans went wild during Prime Day and splurged nearly $12 billion on online shopping. Yep, that’s an 8.5% increase from the previous year! Adobe, the online spending tracker, spilled the beans on this shopping extravaganza. And guess what? The fun isn’t over yet.

Now, I know what you’re thinking: “Will Prime Day be as epic this year?” Well, according to Michael Ashley Schulman, the chief investment officer at Running Point Capital Advisors, things might be a bit slower. It seems like shoppers are experiencing some post-pandemic shopping fatigue and are a bit hesitant about going all out. They’re more interested in experiences, travel, and entertainment. But fear not, Prime Day 2023 is still gonna add a sweet $4 billion to $6 billion in extra revenue for Amazon. That’s a 10% to 16% increase from last year, folks! And hey, who can resist those discounts on everyday essentials like pantry items, toiletries, and cleaning supplies? Not me, that’s for sure!

Now, here’s the icing on the cake. Amazon’s not just stopping at discounts on products; they’ve got something special up their sleeve. This year, they’ve partnered with Priceline, the travel booking site, to offer an additional 20% off on Priceline’s Hotel Express deals. That means you can get a jaw-dropping 60% off on hotels, my friends! It’s like a dream come true for travel enthusiasts.

But hold your horses, folks, because Amazon’s not the only one in the game. Walmart is throwing down with its “Plus Week,” an incredible sale event exclusively for Walmart + members. And guess what? Best Buy’s joining the party too, offering more discounts during their “Black Friday in July” savings event. It’s like a shopping extravaganza on steroids! Analyst Arun Sundaram says this week is a major shopping event, just like Black Friday and Cyber Monday. It’s a fierce battle for market share, and all the retailers are bringing out their A-game.

Bank of America knows what’s up. They predict that this year’s Prime Day will rake in a whopping $12 billion in gross merchandise value (GMV) for Amazon in the United States. That’s a 12% increase compared to last year. Cha-ching!

Hold onto your hats because the fun doesn’t end there. Amazon’s got something special planned for later this year. Our little birdie told us that screenshots of their seller notification platform reveal a “Prime Fall Deal Event” in the works. It’s gonna happen in the fourth quarter, but we don’t have the exact date yet. Let the anticipation build, folks! Last year’s sale happened on October 11 and 12, so mark your calendars!

So, my friends, get ready for an epic shopping extravaganza like no other. Prime Day is here, and Amazon’s got your back with discounts galore. Don’t let inflation bring you down. It’s time to treat yourself and snag those deals while they last. Happy shopping, everyone!

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