Paris Austrian advocacy group noyb.eu filed a complaint with France’s data protection watchdog on Wednesday against Google for sending unsolicited advertising emails to Gmail users’ inboxes.
Alphabet (NASDAQ:GOOGL), whose revenues mostly derive from online advertising, should ask Gmail users for approval before sending direct marketing emails, noyb.eu said, citing a 2021 EU Court of Justice judgement (CJUE).
Read More: Google rejects a Facebook-backed self-regulatory organization in India.
Noyb.eu complained that Google’s ad emails look regular but include the word “Ad” in green letters underneath the topic. The advocacy group said they lack a date.
Google and CNIL did not immediately comment.
Vienna-based Max Schrems, an Austrian lawyer and privacy activist, launched noyb.eu (None Of Your Business) in 2020.
Read More: Google was fined $43 million for deceiving consumers in Australia.
The CNIL, one of Europe’s most prominent data privacy regulators, fined Google $150 million for making it impossible to refuse web trackers.
$1 = €1.051
