(Reuters) – Linda Yaccarino, the freshly appointed Chief Executive Officer of Twitter, has officially commenced her duties at the social media giant. Late on Monday, she took to Twitter to announce the milestone, just about a month after Elon Musk announced her as the new CEO.
Twitter New CEO Linda Yaccarino
“It happened — first day in the books!” she tweeted, withholding further elaboration on the matter.
Yaccarino, previously the advertising head at NBCUniversal, assumes control of Twitter during a critical period, as the platform grapples with a decline in advertising revenue and strives for a turnaround.
CEO Linda Yaccarino
Musk, who assumed the role of CEO following his $44 billion acquisition of Twitter last October, previously stated that Yaccarino would play a pivotal role in the development of an all-encompassing application.
Joining Twitter alongside Yaccarino is former NBCUniversal executive Joe Benarroch, who began his tenure on Monday. Benarroch previously supervised communication strategy for the Advertising and Partnerships division of the Comcast-owned company, reporting directly to Yaccarino, before transitioning to Twitter.
