California: The leading social networking website Facebook has announced to end the live shopping feature.
Users will no longer be able to host any new or scheduled live shopping events on the platform from October 1, Facebook explained.
In an announcement in a blog post, the company said the move is aimed at shifting its focus to Reels. According to the company, after October 1, Facebook Live will continue to be used to broadcast live events, but users will not be able to create their own product playlists or tag products in their Facebook Live videos. .
According to tech news website TechCrunch, the Facebook live stream video feature introduced two years ago was designed to help creators and brands sell their products and connect directly with consumers, but consumer trends and The company is focusing on Reels on both Facebook and Instagram, given the growing interest in short-form videos.
