The National Football League has reached an extended agreement together with Apple Music to sponsor the Super Bowl Halftime Show, starting at this year’s American finals in the football season in January 2023 as the league announced on Thursday.
Apple Events
The Super Bowl is usually the most watched TV annual event throughout the United States, and the halftime show has evolved into an event that features famous stars like The Weeknd, Jennifer Lopez, Shakira, Beyonce, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.
More than 120 million people saw this year’s Super Bowl LVI Halftime Show that featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. Super Bowl LVII will be held on February 12. 12 at Glendale, Ariz.
The tie-up will be an important promotional tool to Apple Inc (NASDAQ:Â AAPL) It has been linked to music since 2001, when it launched its iPod the digital player for music.
The financial conditions of the deal weren’t made public.
Apple is one of a handful of companies that are bidding to be the next host for the NFL Sunday Ticket which allows fans to watch every Sunday football match, according to people familiar with the subject. Apple has not responded to a request for comments
