Last week, Apple (NASDAQ:AAPL) showed off the iPhone 14 lineup with prices that were the same as the iPhone 13 lineup.
The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max should be in stores on Friday. Customers who pre-ordered them should also get them on Friday. On Friday, October 7, the iPhone 14 Plus goes on sale.
Related: The Apple iPhone 14 price hike is smaller than anticipated.
It looks like there is a lot of demand, since delivery estimates are already moving into October. A Wedbush analyst says that demand is “robust” because it is slightly higher than for the iPhone 13 and better than he thought it would be.
“This speaks to the underlying demand story that Apple expects for this next iPhone release, since our estimates show that 240 million of the 1 billion iPhone users around the world haven’t upgraded their phones in over 3.5 years,” he said in a client note.
A Credit Suisse analyst pointed out that the Pro and Pro Max are getting more orders than the iPhone 14.
“Within the first 30 minutes of pre-orders starting, 94 of the 160 Pro/Pro Max SKUs were delayed by at least 10 days. Last year, 70 of the 160 iPhone 13 Pro/Pro Max SKUs were delayed by at least 12 days. We think the difference is because there is more demand than there is supply,” she wrote in a note to a client.
Lastly, a JPMorgan analyst thought about how Apple set the prices for its iPhone 14 lineup.
Related: Wedbush: Apple’s iPhone 14 launch is “crucial”
“Apple has chosen a good pricing strategy in China by raising prices in local currency less than the CNY has lost in value over the last year. This again sets up a better volume outlook.” Still, prices in European markets were raised by the midteens to reflect changes in the foreign exchange rate. “This was a big jump compared to the iPhone 13,” he wrote in a research note.
