Hermès has filed a trademark application for NFTs, cryptocurrencies, and the Metaverse, setting the stage for its debut in Web3.
A 26 August filing with the United States Patent and Trademark Office (USPTO) says that the patent includes software that can be downloaded and used “in online environments” to view, store, and manage virtual commodities, digital collectibles, cryptocurrencies, and non-fungible tokens.
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In addition, it registered trademarks for “retail shop services including virtual products,” “fashion and trade exhibitions in online virtual, augmented, or mixed reality settings,” and “offering an online platform for buyers and sellers of virtual goods.”
The latest trademark registration was submitted months after launching a lawsuit against Metabirkins founder Mason Rothschild in January for allegedly utilising the brand’s Birkin name to profit from sales of his NFT Metabirkins collection.
Hermés said in a 47-page court lawsuit against Rothschild that the “MetaBirkins brand simply rips off Hermés’ renowned Birkin trademark by adding the generic prefix “meta” to the famous trademark Birkin,” giving the appearance that the MetaBirkins brand was part of the premium Hermés’ Birkin brand.
Rothschild may decide to get its own protections for Metaverse, crypto, and NFT goods and tokens because of the lawsuit against Rothschild.
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The premium brand is not the first nor, perhaps, the last to enter the Metaverse.
Earlier this year, luxury brands like Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder, and Elie Saab showed their clothes on virtual runways at Decentraland’s Metaverse Fashion Week. This was a four-day digital fashion event.
Dune Analytics data from the month before showed that top companies like Nike, Gucci, Dolce & Gabbana, Adidas, and Tiffany made a total of $260 million from NFTs.
