So Kamal welcomes the new season with the launch of its Spring Summer 2020 Collection.
Featuring model Mushk Kaleem, the collection takes inspiration from the rich vibrancy of spring and crafts a blend between tradition and a modern design philosophy. With the collection, So Kamal also introduces its #SoKamalGirl initiative as a platform and narrative under which its entire brand campaigns for 2020 will be introduced.
