Atif Aslam just collaborated with Coke Studio to study out the ‘Asma-Ul-Husna’, the 99 attributes of Allah, and the video has been trending ever since.
Atif’s very effective vocals lend a hypnotic pleasant to the recitation but also, the video has been released at an apt time, with the Muslim world coming into the remaining 10 days of Ramazan and the arena at huge still in the throes of the coronavirus pandemic.
At a time when anxiety is strolling high and people are turning to prayer, a video like this, presenting the country’s biggest rockstar, making a very spiritual statement, was certain to be a hit.